Comet, the leading electrical specialist, today reveals that size really does matter, with over 25 million Brits admitting they would give up sex for six months to get a 50” plasma TV.

The Comet survey (of 2,000 respondents) findings challenge the popular belief that British men always have ‘sex on the brain’. Surprisingly, nearly half (47%) of the male population would be willing to take a vow of celibacy for six months to get a 50” plasma TV, compared to just over a third (35%) of women. It seems that size really does matter more for men than women.

Sex isn’t the only thing that the nation would be willing to sacrifice for a 50”. If patches and hypnosis aren’t enough to stop Brits smoking, a new plasma TV could be the remedy for quitting, with just under a quarter (24%) of people claiming they would give up cigarettes for a 50” plasma TV.

So great is the nation’s desire to get their hands on a 50” plasma that a quarter (25%) of Brits would stop eating chocolate for one. Even more surprising is that just under a fifth (17%) of men surveyed would be willing to sacrifice watching football for a 50” plasma TV.

Comet’s Commercial Director,  Bob Darke,, says, ‘We are surprised to see just how much the nation would be willing to give up for a 50” plasma TV. But we have seen a massive 7,000% uplift in sales of 50" TVs in the last two years. With more and more people aspiring to celebrity lifestyles, having an impressive entertainment system is becoming top-of-the-list for homeowners.”

For further information please contact the Comet team:
t: 07000 425 425
e: gcomet@hillandknowlton.com or Natalie Card
t: 020 7973 4438
e: ncard@hillandknowlton.com
Comet website: www.comet.co.uk     

About Comet

Comet has more than 250 stores throughout the UK, offering a wide range of electrical products all at 'Every Day Low Prices'. Thousands of competitor prices are checked every week to ensure that Comet's prices cannot be beaten.

The Comet website - Comet.co.uk - offers easy, convenient shopping and with Comet's click and collect service you can reserve online and collect in store an hour later.  Additionally, customers can shop by phone on 08705 425 425 .  Calls usually cost no more than 8 pence per minute from landlines; calls made from mobiles usually cost more.

Comet offers a unique all-round shopping experience with a range of services including home delivery, full installation of products such as televisions & computers, take back facilities for large products, and comprehensive after sales service.